I immediately wondered: Did the fashion stylist really think it was best to put that sweatshirt on the Black model? Not the white or Asian model in the same section of the website? Why did the Asian model's sweatshirt have a tiger on the front? Did this directive come from the photographer? And even after the photos were taken, between the Creative Director and the Digital Media Manager who handles the project management process of getting the images published on the website, not one person in the entire creative process thought something was wrong with this? The New York Post cartoon drew immediate criticism from Al Sharpton, the black activist and community leader Photo: AP/NEW YORK POSTįor those reading this that do not understand, the social outrage has everything to do with the historical context of the connection between monkeys and Black people as a means of inherent racism. So, you can imagine my surprise when I came across a screenshot of the controversial ad on Sunday January 7. The Economic Freedom Fighters, the country's second largest opposition party, took full responsibility for their protesters who decided to knocked over clothing racks, mannequins and scatter merchandise as a follow up to social media uproar over the brand's controversial "coolest money in the jungle" hoodie featured on an African model on their website.įloyd Shivambu, a spokesman for the Economic Freedom Fighters party, commented on the vandalism, said the retailer was "now facing the consequences for its racism."ĭuring the first half of my career as a professional fashion editor and stylist, I provided wardrobe for celebrities and models for magazines, websites, music videos, a few films and ad campaigns. I would also, at times, have to conceive and produce an entire photo shoot from inception to execution and even having a say in the final images during the photo selection process.
H&M, the second largest retailer in the world, had to temporarily close their South Africa stores after at least six locations were damaged from violent protests there. Did the fashion stylist really think it was best to put that sweatshirt on the Black model?
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